From Telegram to TON: Web3 Goes Mainstream with Snoop Dogg

TON Is Coming to America — And It’s Not Doing It Like Other Crypto Projects

While most crypto firms are still fixated on tokenomics, speculation, and gated access, Telegram and The Open Network (TON) are choosing a very different path to win over the U.S. market: celebrities, giveaways, and viral content.

In the past week, a quiet but strategic shift became visible. A photograph surfaced online showing Jason Falovitch — one of the biggest whales in Telegram usernames — standing with Manuel Stotz, President of the TON Foundation.

Just a day later, legendary rapper Snoop Dogg launched his official Telegram channel, snoopdogg, quickly climbing to level 30 and receiving over 1,400 digital gifts.

He promoted the move on X (formerly Twitter), where Telegram founder Pavel Durov retweeted the announcement, adding fuel to the viral fire.

For those unfamiliar, Jason Falovitch isn’t just a collector of usernames — he’s a connector of high-profile figures in music, entertainment, and NFTs.

His portfolio of connections includes stars like Drake, Wiz Khalifa, and Jake Paul. Falovitch is deeply embedded in celebrity circles, often coordinating directly through calls and content production.

This isn’t a coincidence. It’s a strategy.

The Shift: From Crypto to Culture

Unlike typical blockchain rollouts, TON isn’t positioning itself as a product to be explained. It’s being used. Telegram — already one of the most downloaded messaging apps in the world — now integrates TON Space, a self-custodial wallet; TMA (Telegram Mini Apps); and a gift system that ties directly into NFTs and blockchain assets.

With no need to download separate wallets or understand seed phrases, users interact with Web3 features natively inside the app. From premium sticker packs to collectible usernames and NFT-style gifts, the experience is intuitive and social — not technical or transactional.

This seamless integration makes Telegram arguably the most accessible entry point into Web3 for everyday users. And when figures like Snoop Dogg are leading the way, the entry barrier gets even lower.

The Playbook: How Telegram + TON Plan to Onboard America

The formula is simple — and brilliant:

• Celebrities create Telegram channels
• They share exclusive content not available on other platforms
• Fans are pulled in to follow them directly
• Telegram then showcases its Web3 features: gifts, premium access, levels, raffles
• Media and influencers amplify the movement
• Fans gradually learn about the Telegram Marketplace and Fragment, where they can buy usernames, numbers, and other digital assets
• Over time, this becomes a familiar onramp to the TON blockchain ecosystem

It’s a strategy that prioritizes behavior over explanation — people are guided into using blockchain without realizing they’re “using crypto.”

Why This Matters: The “Content Web3” Revolution

Traditional Web3 adoption has largely focused on financial products: DeFi protocols, tokens, staking, and complicated ecosystems that often alienate newcomers.

Telegram and TON are flipping that model. By embedding blockchain into something people already use daily — a messaging app — they’re making crypto feel like just another layer of the internet.

The result? A “content Web3” that’s social, fun, and driven by creator-fan dynamics — not yield farming or whitepapers.

And for the U.S. market, where crypto adoption remains fragmented and regulators hover over traditional exchanges, this soft-power strategy might be exactly what succeeds.

No token launch. No hype-driven ICO.

Just Snoop Dogg, gifts, and a frictionless Web3 built into your chat app.