🟠 Nakiki SE Goes Full Saylor: German Baby Brand Bets It All on Bitcoin

What do pacifiers and ₿108K have in common? Apparently, Germany’s new Bitcoin maximalists.

🧸 From Baby Bottles to Bitcoin Blocks

Nakiki SE, a top German e-commerce player in baby and kids’ goods, just became the first publicly listed company in Germany to go all-in on Bitcoin — literally.

The company announced it’s replacing all traditional cash reserves with BTC only. No euros. No bonds. Just orange coin.

Sound familiar? That’s because it’s straight from the Michael Saylor playbook — raise capital → buy Bitcoin → repeat.

Nakiki’s CEO didn’t say “we believe in the future.” They said: “We’ll hold Bitcoin. Only Bitcoin.”

📈 Bitcoin as Corporate Lifeboat (German Edition)

Nakiki’s move isn’t a lone wolf moment.

Earlier this year, Evertz Pharma GmbH also added Bitcoin to its reserves, citing resilience and long-term value. But Nakiki is different: no hedge, no diversification, no fiat fallback.

This is pure maximalism — in lederhosen.

🟡 As of 2025, over 256 companies worldwide report BTC on their books. But Nakiki’s model? Issue shares → buy BTC → increase NAV → repeat.

It’s not just treasury strategy — it’s a bet on Bitcoin as financial engine.

🧠 Why It Matters: German Regulation + Global Signals

In Germany — where regulation is tight and risk aversion is baked into the DNA — this kind of Bitcoin-first strategy isn’t just unusual, it’s trailblazing.

Nakiki may be small compared to MicroStrategy, but it could ignite a trend among EU startups and mid-cap firms that want to:

• escape fiat depreciation
• appeal to crypto-native investors
• rebrand around future-facing finance

But there’s a catch...

⚠️ Bubble Concerns, Short Bets, and Speculative Spirals

Some market watchers warn that this “issue shares to buy BTC” model could turn into a self-reinforcing hype cycle:

1. Company raises equity →
2. Buys BTC →
3. Shares rise (because of BTC) →
4. Uses higher share price to raise more equity →
5. Buys more BTC...

Until? 🫧

Critics say this could inflate a corporate-Bitcoin bubble, where treasury-backed firms become over-leveraged to BTC swings. If any start shorting the market or selling reserves, the unwinding could get ugly.

🏷 Company Snapshot: Nakiki SE

• 🏢 Founded: 2015
• 🧸 Sector: E-commerce (baby & kids’ products)
• 📍 Markets: Germany, Austria, Switzerland
• ♻️ Values: Sustainability, safety, innovation
• 💰 New strategy: Raise capital → buy Bitcoin
• 🚀 Goal: Long-term treasury growth via BTC

🧵 TL;DR

• 🇩🇪 Germany’s Nakiki SE becomes the first public company in the country to adopt a Bitcoin-only treasury model.
• 💼 Inspired by Michael Saylor, Nakiki plans to issue shares to buy BTC — no fiat reserves at all.
• 🧠 While other German firms like Bitcoin Group SE and Evertz Pharma hold BTC, Nakiki goes full-maxi.
• ⚠️ Analysts warn this model may fuel speculative bubbles if copycat companies start liquidating or shorting.
• 🔥 Still, this marks a bold moment in Europe’s slow but steady corporate adoption of crypto.