21Shares & House of Doge Launch Exclusive Dogecoin ETP on SIX Swiss Exchange

Wed Apr 09 2025
21Shares has teamed up with the House of Doge to launch the first-ever Dogecoin ETP, endorsed by the Dogecoin Foundation and listed on the SIX Swiss Exchange. This institutional-grade product marks a major step in bringing Dogecoin into the mainstream financial world. Get the inside scoop on how this partnership is pushing Dogecoin from meme coin to global digital asset.

🚀 21Shares Teams Up with House of Doge to Launch Dogecoin ETP in Europe — The Future of Crypto Finance is Here

Dogecoin Gets Its Big Break on the Global Stage! 🌍💰

2025 is the year Dogecoin goes institutional, thanks to a groundbreaking partnership between 21Shares and the House of Doge. The dynamic duo just launched the first-ever Dogecoin ETP, which is officially endorsed by the Dogecoin Foundation and listed on the SIX Swiss Exchange (ticker: DOGE).

Let’s dive into the details of this epic move for Dogecoin 🚀👇

https://foundation.dogecoin.com/

💥 A Partnership that’s Dogecoin's Biggest Milestone Yet

21Shares AG, a leader in the crypto exchange-traded product (ETP) space, has teamed up with House of Doge — the corporate arm of the Dogecoin Foundation. Their mission? To bring Dogecoin to institutional investors with a regulated, physically-backed ETP. This is the game-changer we’ve been waiting for.

Why is this huge?

  • Dogecoin, the fun-loving meme coin, is now taking its first steps into the world of mainstream finance.
  • We’re talking low fees, fast transactions, and growing merchant adoption — think Microsoft, AMC Theatres, and now this ETP launch.

💸 The Dogecoin ETP: Easy Access to Dogecoin for Institutions

This 100% physically-backed Dogecoin ETP offers investors a seamless way to gain exposure to Dogecoin without dealing with the complexities of holding or securing crypto directly. It's accessible via traditional finance channels — a big leap for the meme coin that’s now becoming a real contender in finance.

Dogecoin’s ever-growing community-driven ethos is at the heart of this transformation. Over the years, Dogecoin supporters have rallied around the idea of “Do Only Good Everyday”, building a strong social impact through charitable initiatives and financial accessibility projects.


🏛️ House of Doge and Dogecoin Foundation: Shaping Dogecoin’s Future

The House of Doge is dedicated to bringing Dogecoin to the mainstream. As the official corporate arm of the Dogecoin Foundation, they’re focused on transforming Dogecoin into a fully integrated, global payment platform.

Their goals?

  • Building a strategic reserve to aggregate liquidity
  • Facilitating real-world applications like commerce and government transactions
  • Ensuring Dogecoin remains fun and accessible while gaining the legitimacy needed for mass adoption.

🧑‍💼 Dogecoin Foundation: The Backbone of Dogecoin’s Rise

The Dogecoin Foundation, a nonprofit established in 2014, is the driving force behind Dogecoin’s evolution. With the help of industry leaders like Vitalik Buterin (Ethereum co-founder) and Jared Birchall (Elon Musk’s representative), the foundation is paving the way for Dogecoin’s integration into traditional finance.

Their mission? To create open-source technology that supports Dogecoin’s long-term growth and accessibility, ensuring it becomes a mainstream digital currency.


🔐 The ETP: Institutional-Grade Access to Dogecoin

The 21Shares Dogecoin ETP is a regulated, institutional-grade product, making it easier than ever for institutions to invest in Dogecoin. According to Duncan Moir, President of 21Shares:

"With this exclusive partnership, we’re providing investors with the most direct and accessible way to gain exposure to the Dogecoin ecosystem. Dogecoin has become more than a cryptocurrency: it represents a cultural and financial movement that continues to drive mainstream adoption."

And Jens Wiechers, Advisory Board Member at House of Doge and Co-Executive Director of the Dogecoin Foundation, echoed this sentiment:

"For Dogecoin to reach its full potential as a global currency, institutional support and corporate partnerships are essential."


🌌 The Future of Dogecoin: Global and Beyond

Looking ahead, Dogecoin’s future isn’t just about becoming a global currency — it’s about going interplanetary. The Dogecoin Foundation’s vision includes supporting financial systems in emerging markets and even preparing for space colonies. Talk about aiming for the stars!


⚡ TL;DR:

  • 21Shares and House of Doge launched the Dogecoin ETP on the SIX Swiss Exchange
  • The ETP is physically-backed, offering regulated access to Dogecoin
  • Dogecoin’s community continues driving its mainstream adoption
  • The Dogecoin Foundation is pushing for global acceptance and real-world usage
  • Institutions now have a direct route to invest in Dogecoin through a regulated product

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