Home • Bitcoin & ETH

The Blockchain Group Raises $72M to Buy More Bitcoin — Europe's MicroStrategy Moment?

Tue May 27 2025

The Blockchain Group just issued $72 million in convertible bonds to fund its Bitcoin buying spree — joining a growing wave of corporates stacking BTC like it's gold 2.0.

🏦 France’s Blockchain Group Just Raised 72M to Stack More BTC

The Blockchain Group, a Paris-based tech consultancy, is going full Bitcoin.

On May 27, the company announced it had successfully issued €63.3 million (72M) in convertible bonds, with one goal: buy more Bitcoin.

The firm plans to add 590 BTC, bringing its total stash to over 1,400 BTC — a treasury worth more than 150 million at today’s prices.

That’s not a crypto startup flexing — it’s a traditional tech company executing MicroStrategy-style treasury plays in the heart of Europe.

📈 A Bet That’s Already Paying Off

The move builds on a previous 580 BTC purchase in March 2025, which marked their biggest buy to date. Since launching the strategy, The Blockchain Group’s share price on Euronext has doubled — proof that the market’s paying attention.

This isn’t just some one-off moonshot.

The company is deliberately using convertible debt to fund Bitcoin buys — a tactic that allows it to avoid immediate equity dilution while leveraging bullish investor appetite for BTC exposure.

Translation: they’re betting that Bitcoin’s long-term upside outweighs short-term interest costs.

🛠 But It’s Not “Bitcoin or Bust”

The firm was quick to clarify: it’s not pivoting into a crypto hedge fund.

The cash isn’t just going into cold storage. While BTC is now their core reserve asset, the company says it will continue investing in its subsidiary operations and product development, balancing digital asset exposure with real-world revenue.

It’s a hybrid strategy — half tech consulting, half digital gold ETF.

🌍 Corporate Bitcoin Strategy Is Officially a Global Trend

While U.S.-based Strategy leads the pack with 580,000 BTC, we’re now seeing European corporates get serious:

🇯🇵 Japan’s Metaplanet just adopted Bitcoin as its primary treasury asset
🇺🇸 GameStop quietly disclosed BTC holdings in its pivot away from retail
🇫🇷 The Blockchain Group is becoming the face of Bitcoin corporate finance in Europe

The strategy is clear: accumulate BTC using capital markets — whether via equity, debt, or cashflow — and ride the long-term wave.

🔮 Why This Matters for the Bitcoin Market

As more corporations add BTC to their books, we’re seeing a shift in the market's composition:

🏛 Less retail, more institutional
🪙 Less speculation, more accumulation
💸 Less meme, more treasury-grade asset

With Bitcoin above 100K and corporate demand becoming reflexive, we could be entering a new phase: Bitcoin as the new corporate reserve currency — one bond issuance at a time.