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Metaplanet Goes Full MicroStrategy With $250M Bitcoin Push From U.S. Base

Fri May 02 2025

Metaplanet is setting up shop in Miami with a new U.S. subsidiary aiming to raise $250M to buy bitcoin. The Japanese firm is doubling down on BTC — and going global with it.

🏦 Metaplanet Heads to Miami — With $250M in BTC Buying Power

Japanese firm Metaplanet is making its U.S. debut — and it’s not opening a hotel.

Instead, the company is setting up Metaplanet Treasury Corp. in Miami, with a laser focus: raise $250 million and buy Bitcoin.

The move echoes MicroStrategy’s legendary pivot, but now with an international twist. And it puts Metaplanet on the global Bitcoin treasury map.

🌴 Why Florida? It's a Time Zone + Regulation Power Play

According to CEO Simon Gerovich, the choice was obvious:

“Florida is rapidly emerging as a global hub for Bitcoin innovation.”

Translation:

✅ Pro-crypto regulation
🕓 Ideal timezone for 24/7 global ops
💼 Access to U.S. institutional capital
👨‍💻 Bitcoin-native hiring pool in Miami

Metaplanet isn’t just expanding — it’s optimizing for execution speed and capital efficiency.

📈 Bitcoin-Only Focus — Backed by Veteran Voices

The new U.S. entity will be led by:

🧠 Simon Gerovich, CEO of Metaplanet
🧠 Dylan LeClair, top-tier BTC analyst & treasury strategist

Together, they’re aiming to:

Raise $250M
Allocate it entirely to BTC
Operate with Bitcoin-native governance and strategy

The company’s goal? Build a BTC-native balance sheet that competes on the global stage.

🏗️ From Tokyo Hotels to Bitcoin HODLing — The Metaplanet Pivot

After exiting its hospitality business in 2023, Metaplanet:

🧭 Rebranded as a Bitcoin-first public company
📉 Reacted to macro chaos: inflation, yen devaluation, global rate fragility
💡 Took inspiration from MicroStrategy — but with an international scope

Now with a U.S. arm, they’re no longer just “the Japanese Bitcoin company.”
They’re playing in the global BTC arena — and bringing liquidity with them.