Ripple — yeah, the XRP people — is dropping a massive $1.25 billion to buy Hidden Road, a low-key but powerful prime brokerage that moves trillions (with a T) in crypto trades. It’s not just a bag drop — it’s a whole shift in Ripple’s game plan.
Let’s break it down 👇
Hidden Road might not be a household name, but it’s a big deal in big money circles. Think of it as the backstage pass for hedge funds, investment firms, and banks to access crypto markets.
Basically: if institutions wanna play in crypto, they go through folks like Hidden Road.
This isn’t just about buying a service — Ripple is building an empire.
CEO Brad Garlinghouse isn’t playing small. He’s going after bulge-bracket giants — think BlackRock, Citadel, Fidelity. To do that, Ripple needs more than just fast payments — it needs:
Ripple’s new formula looks like this:
Payments + RLUSD (stablecoin) + Hidden Road = Institutional-grade crypto rails
With Hidden Road onboard, Ripple’s offering levels up — big time:
Fun fact: part of the deal was paid in XRP. That’s not just clever PR — it's a push to make XRP actually useful in high-stakes finance.
Timing is everything — and Ripple knows it.
Ripple’s move positions it as the infrastructure layer for the next wave of institutional crypto adoption.
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