SBC Drops $418K on Bitcoin — Beauty Meets Blockchain

💄🧠 SBC Just Bought $418K in Bitcoin — Yes, a Beauty Clinic

April 14, 2025 | By ATH Editorial Team

🧾 What Happened?

SBC Medical Group Holdings, the NASDAQ-listed operator of Japan’s Shonan Beauty Clinics, just bought 5 BTC worth over $418,000 — and it’s just the first slice of a planned $7M crypto allocation for 2025.

They didn’t do it for clout — they did it to protect themselves from inflation and global chaos.
Beauty goes blockchain. Literally.

🤔 Why Bitcoin?

Because fiat is shaky. Inflation’s brutal. And Bitcoin doesn’t ask permission.

SBC sees BTC as a long-term hedge. They plan to complete the rest of their Bitcoin buys by the end of May, and they’re doing it all through Coinbase — no shady wallets, no back-alley buys.

🔮 It’s Not Just About Crypto

SBC isn’t pivoting into DeFi — they’re still building beauty clinics. But their financial strategy is getting way more Web3:

• ⚡ 250+ clinics (mostly in Japan)
• 🌎 Expansion in North America + Southeast Asia
• 🧩 Diversified portfolio: clinics + crypto

They're investing in growth + decentralization at the same time.

🇯🇵 Japan’s Bitcoin Boom Is Real

SBC isn’t a one-off. In 2025 alone:

• 🏢 Metaplanet
• 🕹️ Gumi (gaming)
• 🏠 Value Creation (real estate)

…all added Bitcoin to their balance sheets.

TradFi Japan is getting a crypto makeover — and SBC is making it fashion.

✅ TL;DR

• 💰 SBC bought 5 BTC ($418K) — first step in a planned $7M crypto strategy
• 💎 Goal: hedge inflation, diversify assets, future-proof the business
• 💡 They’re using Coinbase for transparency + compliance
• 🇯🇵 Part of a bigger trend: Japanese corporates going crypto
• 🔥 Yes — a beauty clinic chain is now a Bitcoin holder. Welcome to 2025.