TON Foundation Names Ex-MoonPay Co-Founder as CEO — Gears Up for Global Domination

Fri Apr 25 2025
The Open Network Foundation (TON) appoints MoonPay’s Max Crown as new CEO, signaling its bold plan to scale blockchain to Telegram’s billion-plus users. Here’s what that means for the crypto world.

💎 New Boss, Big Ambitions: TON Foundation Brings In MoonPay Co-Founder as CEO

Forget slow crypto adoption curves. TON Foundation just strapped on a rocket booster.

In a move that signals TON isn’t here to play small, the foundation behind The Open Network (TON) has appointed Maximilian Crown, co-founder of MoonPay, as its new CEO. Crown helped turn MoonPay into one of crypto’s biggest fiat-on-ramp success stories — and now he’s bringing that same energy (and experience with banks and regulators) to TON.

“With access to over 1 billion Telegram users, we have a once-in-a-generation chance to scale blockchain like never before.” — Max Crown, new CEO of TON Foundation


🚀 TON Is Already on Fire — Here’s the Scorecard

  • 💰 $400M+ worth of Toncoin snapped up by VCs like Sequoia, Ribbit, Benchmark, and Kingsway
  • 📈 4 million to 41 million active wallets in one year (10x growth)
  • 🪙 TON wallets now outnumber Bitcoin wallets by user count
  • 📱 Telegram x TON = official blockchain partner for all Mini Apps inside the platform

This isn’t vaporware. TON is the blockchain inside the world’s favorite chat app — Telegram.


🌍 The 2028 Master Plan: 30% of Telegram Users On-Chain

Here’s what the new leadership team is gunning for:

🖼️ Telegram-Native IP

  • Collectible stickers, NFT gifts, username auctions — all powered by blockchain.

🎮 Mini Games, Major Engagement

  • Fun, multiplayer, social games baked right into Telegram.

🏦 DeFi for the Masses

  • Savings, payments, and rewards tools so simple your mom could use them.

💸 Seamless Crypto Payments

  • Tipping friends, paying creators, sending money — no wallets, seed phrases, or friction.

This is blockchain, but for actual humans.


👀 Meet the Growth Team: More Than Just Max

  • Martin Masser (ex-STON.fi CBO) is stepping in as Head of Growth.
  • Expect hackathons, dev meetups, and major ecosystem pushes to accelerate adoption.
  • The goal? Not just buzz — real users, real products, real daily use.

🧠 TL;DR: TON Isn’t Chasing Crypto Users — It’s Chasing Everyone

TON’s real edge? It’s already where the people are.
Telegram has over 1 billion monthly users, and TON is now the native blockchain powering its next-gen features.

With Max Crown at the helm and heavy-hitting VCs backing the mission, TON isn’t just scaling Web3 — it’s aiming to redefine it.

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