Arsenal Partners with Bitpanda in Multi-Year Deal as Crypto Broker Launches in UK

Sun Aug 17 2025
Arsenal FC signs a multi-year partnership with Bitpanda, Europe’s crypto broker, featuring Emirates Stadium branding, fan perks, and a UK trading platform launch.

⚽ Arsenal Scores a Crypto Goal with Bitpanda

From Emirates Stadium to the blockchain — Gunners sign a multi-year deal with Europe’s crypto giant.


⚡ Quick Hits

  • 🤝 Partner: Bitpanda (Official Crypto Trading Partner)
  • 🏟️ Launch game: Aug 23, 2025 vs. Leeds United
  • 🎉 Fan perks: VIP match access, events, meet-and-greets
  • 💻 Platform: Bitpanda UK trading app live now
  • 🏆 Arsenal: 48 major trophies in 138 years

🔥 Arsenal Meets Bitpanda

Arsenal just inked a multi-year partnership with Bitpanda, the European crypto broker making its big UK debut.

Starting August 23, fans at the Emirates Stadium will see Bitpanda everywhere — from digital activations to branding on matchday.

But it’s not just logos. This deal is about immersive fan experiences:

  • VIP access to matches
  • Exclusive fan events
  • Meet-and-greet with club legends

Crypto trading meets Premier League passion.


🗣️ The Money Quotes

Bitpanda CEO Eric Demuth didn’t mince words:

“Arsenal is more than a football club. It’s excellence, heritage, loyalty — exactly the brand we want beside us as we launch in the UK.”

Arsenal’s Chief Commercial Officer Juliet Slot added:

“Bitpanda shares our ambition to move forward. Together, we’ll grow stronger.”


⚽ Crypto x Football: Not Arsenal’s First Rodeo

Arsenal isn’t new to the crypto game. Back in 2018, it partnered with CashBet to promote an ICO. Now, it’s going bigger with Bitpanda.

Other clubs, too, have tested the waters:

  • 🟥 Man United x Tezos (2022) – multi-million, training kits branding
  • 🌲 Nottingham Forest x Floki (2024) – brand push + innovation play

This deal? Arsenal is cementing itself as a crypto-forward club in the Premier League.


🔮 Bigger Picture

For Bitpanda, Arsenal is the UK launchpad — a way to hook fans into trading while aligning with one of football’s most iconic brands.

For Arsenal, it’s about staying global, future-forward, and tapped into the next generation of fans + investors.

It’s not just football anymore. It’s crypto fandom.


TL;DR

  • ⚽ Arsenal signs a multi-year partnership with crypto broker Bitpanda
  • 🏟️ Branding + activations debut at Emirates Stadium, Aug 23 vs. Leeds
  • 🎉 Fan perks: VIP games, exclusive events, meet-the-legends
  • 🪙 Bitpanda launches UK trading platform at the same time
  • 🔮 Arsenal joins the growing list of crypto-football crossovers

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