From Emirates Stadium to the blockchain — Gunners sign a multi-year deal with Europe’s crypto giant.
Arsenal just inked a multi-year partnership with Bitpanda, the European crypto broker making its big UK debut.
Starting August 23, fans at the Emirates Stadium will see Bitpanda everywhere — from digital activations to branding on matchday.
But it’s not just logos. This deal is about immersive fan experiences:
Crypto trading meets Premier League passion.
Bitpanda CEO Eric Demuth didn’t mince words:
“Arsenal is more than a football club. It’s excellence, heritage, loyalty — exactly the brand we want beside us as we launch in the UK.”
Arsenal’s Chief Commercial Officer Juliet Slot added:
“Bitpanda shares our ambition to move forward. Together, we’ll grow stronger.”
Arsenal isn’t new to the crypto game. Back in 2018, it partnered with CashBet to promote an ICO. Now, it’s going bigger with Bitpanda.
Other clubs, too, have tested the waters:
This deal? Arsenal is cementing itself as a crypto-forward club in the Premier League.
For Bitpanda, Arsenal is the UK launchpad — a way to hook fans into trading while aligning with one of football’s most iconic brands.
For Arsenal, it’s about staying global, future-forward, and tapped into the next generation of fans + investors.
It’s not just football anymore. It’s crypto fandom.
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