Binance Co-Founder He Yi Discusses Meme Culture and Its Role in Crypto Investments

🚀 In her recent address on March 28, 2025, Binance co-founder He Yi shared valuable insights into the intersection of meme culture and cryptocurrency. She emphasized the role of community-driven influence in shaping the crypto landscape, pointing out that genuine influence arises from collective agreement rather than celebrity-driven hype. He Yi's comments resonated with crypto enthusiasts, affirming the power of grassroots-driven trends in digital asset investment strategies.

🏆 Community Consensus Over Celebrity Influence

He Yi stressed that meme culture is a powerful force within crypto, as it challenges traditional norms and trends. She pointed to Dogecoin as an example, highlighting how its growth was driven by community involvement rather than corporate or celebrity endorsement.

“Great MEMEs don’t worship power—they challenge it. And maybe, one day, something could even surpass Doge,” she remarked.

This statement encapsulates her belief in the potential of organic movements to guide crypto trends and investment strategies.

🎓 He Yi’s Extensive Experience in the Crypto World

He Yi’s expertise in the cryptocurrency space is built on years of hands-on experience, particularly from her leadership roles at OKCoin (later OKX) before co-founding Binance. Her deep knowledge of the industry makes her one of the most authoritative voices on meme coins and community-driven crypto trends.

Before her pivotal role at Binance, He Yi was instrumental in the development and growth of OKCoin, one of the largest Chinese cryptocurrency exchanges. As one of the co-founders of OKCoin, she led the company’s branding and marketing strategies, helping it secure a dominant position in the Chinese market. Her efforts in online marketing, user operations, and PR management helped OKCoin achieve a market share of over 60% in China by 2015. This hands-on experience with a rapidly growing platform gave her invaluable insights into market dynamics, particularly in the realm of meme coins and community-driven assets.

Her transition to Binance in 2017, where she serves as Chief Marketing Officer and Head of Binance Labs, further cemented her status as a crypto industry thought leader. Under her leadership, Binance became one of the largest and most influential cryptocurrency exchanges in the world. As the head of Binance Labs, she has focused on identifying and supporting early-stage blockchain projects, furthering the adoption of decentralized technologies across the globe.

🐶 Dogecoin: A Symbol of Community and Resilience

Reflecting on Dogecoin’s rise, He Yi explained how the meme coin became more than just a joke, symbolizing generosity and the power of internet communities. She credited early Chinese crypto pioneers, like “Gann,” for helping Dogecoin achieve global distribution, underscoring the importance of grassroots momentum in building lasting digital currencies.

This shift from meme to a legitimate investment asset is an example of how subcultures can influence mainstream finance.

⏳ The Importance of Long-Term Investment Strategies

He Yi also offered investment advice, encouraging a long-term view in the often volatile crypto markets. She compared crypto investing to gardening, stating that both require patience, foresight, and careful nurturing. Despite the fast-paced nature of the crypto market, He Yi emphasized the importance of sticking to fundamental principles—investing in projects that are grounded in community support and long-term value, rather than chasing short-term trends.

🔹 Practical Investment Advice: Focus on Certainty

For retail investors, He Yi offered clear strategies:

• Diversify investments with a focus on strong, stable tokens while limiting high-risk bets to no more than 10% of a portfolio.
• Follow market cycles—buy during bear markets and sell in bull markets.
• Execution is key—knowledge alone is insufficient without consistent action.

💡 Creating Trends, Not Following Them

He Yi concluded by encouraging both builders and investors to focus on creating trends rather than following them.

“Many serious projects give up too early. Don’t just follow trends—become the trend,” she said, urging crypto market participants to innovate and lead rather than react.

📌 TL;DR: Binance co-founder He Yi highlights how meme culture drives crypto trends, emphasizing community-driven movements over celebrity hype. She advocates for long-term investment strategies, encourages innovation, and stresses that real influence in crypto comes from grassroots participation. 🚀🔥