Coinbase Wants to Be Everything, Everywhere, Onchain

Bitcoin, tokenized stocks, and crypto-powered prediction markets — Coinbase is going full throttle on its “everything exchange” plan. Yes, even while Wall Street flinches.

🔍 Quick Hits

• 💰 Coinbase added 2,509 BTC in Q2 — now in the Top 10 corporate Bitcoin holders, ahead of Tesla
• 📉 Q2 revenue: 1.5B (missed forecast of 1.59B); shares dipped -9% after-hours
• 💡 New products incoming: tokenized stocks, derivatives, prediction markets, early token sales
• 🇺🇸 U.S. launch confirmed; international rollout depends on local laws
• 🏛 Announced as SEC’s “Project Crypto” revamps securities laws

📈 Bitcoin First, Questions Later

Coinbase just flexed its diamond hands: CEO Brian Armstrong announced the company bought 2,509 BTC in Q2 2025 — that’s nearly 290M worth of Bitcoin added to the corporate stash.

“Coinbase is long Bitcoin. And we keep buying more,” Armstrong posted on X.

This move bumps Coinbase into the Top 10 of public companies holding BTC, leapfrogging none other than Tesla. Even as the market jitters post-ETF hype, Coinbase is doubling down on the OG crypto asset.

💥 New Weapons in the Arsenal

Coinbase isn’t just HODLing. It’s expanding its product suite in the U.S., with some big plays:

• 🎯 Tokenized Stocks — Representing shares of real companies onchain
• 🧠 Prediction Markets — Bet on elections, earnings, or ETH upgrades
• 📊 Derivatives — From options to perpetuals, all onchain
• 🚀 Early Token Sales — Direct access to emerging projects before they hit major exchanges

This is Coinbase stepping into "DeFi meets TradFi" territory — with regulation in mind.

🧱 “We’re Building the Everything Exchange”

Max Branzburg, Coinbase’s VP of Product, dropped the vision:

“We’re bringing all assets onchain — stocks, prediction markets, and more. This is about building the foundations for a faster, more accessible, more global economy.”

The rollout starts with U.S. users. International expansion will follow, depending on local regulatory green lights.

⚖️ Timing the SEC’s Big Shift

Coinbase’s new strategy lands right as the SEC announced Project Crypto — a sweeping initiative to modernize securities laws for digital assets.

While the SEC-Coinbase drama still simmers in court, the broader regulatory environment is clearly shifting. Coinbase is betting that tokenized assets and prediction markets will eventually be normalized, and it wants to be the first mover.

Meanwhile, rivals like Robinhood, Kraken, and Gemini are already rolling out tokenized equities — meaning the race is officially on.

📉 Wall Street Shrugged, But Coinbase Doesn’t Flinch

Despite the bold moves, Coinbase’s Q2 earnings came in under expectations:

• 💸 Revenue: 1.5B (vs. 1.59B expected)
• 📉 Stock dropped -9% in after-hours trading

Still, Coinbase’s crypto-first strategy remains intact. And when compared to Robinhood’s monster Q2 (up 45% YoY), the pressure to diversify fast is real.

TL;DR

• Coinbase added 2,509 BTC in Q2, now outpacing Tesla in corporate holdings
• New U.S. products incoming: tokenized stocks, crypto derivatives, prediction markets, and early token launches
• CEO Brian Armstrong says Coinbase is “long Bitcoin” and “building an everything exchange”
• SEC’s new “Project Crypto” could create breathing room for tokenized financial innovation
• Robinhood, Kraken, and others are already in the race. Coinbase just fired back.