💪 Fitell Flexes: 100M Solana Treasury Goes Live in Australia

From dumbbells to DeFi — Fitell is pumping its balance sheet with Solana, becoming APAC’s first corporate SOL whale.

⚡ Quick Hits

• 💰 Treasury funding: 100M convertible note facility
• 🚀 First buy: 10M in SOL at 220 each
• 🎯 Strategy: Solana + DeFi options, snowballs, LPs
• 🔄 Rebrand: Solana Australia Corporation (planned)
• 📈 Listing: Dual-list on ASX (planned)

🏋️ Fitell Goes Full DeFi Mode

Fitell Corporation, a Nasdaq-listed fitness gear and health company, just ripped the wraps off Australia’s first Solana Digital Asset Treasury (DAT).

With 100M locked and loaded — and 10M already dropped into Solana — Fitell is officially pivoting from treadmills to tokens. The company’s roadmap includes a corporate rebrand to Solana Australia Corporation and a dual-listing on the ASX.

🪙 Why Solana?

Because in 2025, corporates aren’t just stacking cash — they’re stacking yield.

Fitell’s DAT strategy:

• Options + snowballs → structured yield on SOL
• Liquidity provisioning → keep Solana’s DEX pools deep
• On-chain assets → support apps across the Solana ecosystem

This isn’t a speculative YOLO. It’s a disciplined treasury strategy designed to compound returns while reinforcing Solana’s DeFi growth.

🗣 Voices from the Gym Floor

CEO Sam Lu: “Our Solana treasury positions Fitell at the forefront of adoption in Australia and APAC. With the expertise of David Swaney and Cailen Sullivan, we’ll balance innovation with disciplined risk management.”

Advisor Cailen Sullivan: “This isn’t just about SOL itself. It’s about deploying into the full Solana ecosystem to maximize network growth.”

🌍 Solana Season Incoming?

Fitell’s move follows other corporate heavyweights:

• 🏥 Helius Medical → 500M SOL treasury
• 📱 Forward Industries → 1.65B PIPE for SOL

With Bitwise CIO Matt Hougan hinting that a spot SOL ETF could trigger a full-blown “Solana Season,” the corporate dominoes are starting to fall.

🔑 Why It Matters

• For Fitell: Becomes Australia’s largest public SOL holder — and a regional first mover.
• For Solana: Institutional treasuries = credibility, liquidity, and sticky corporate capital.
• For the market: Corporate SOL adoption + ETF speculation = the next leg of institutional inflows.

🏁 The Big Picture

Fitell’s 100M Solana play isn’t just about treasury diversification — it’s about anchoring corporate finance to blockchain rails.

By fusing DeFi strategies with institutional scale, Fitell sets the benchmark for how listed companies can generate yield, support ecosystems, and build a brand around crypto adoption.

From fitness gear to financial pioneer, Fitell is showing that in 2025, corporates don’t just buy SOL — they build with it.

⚡ TL;DR

Fitell is launching a 100M Solana treasury, with 10M already deployed. Plans include a rebrand (Solana Australia Corporation), dual-listing, and DeFi yield strategies. The move makes Fitell Australia’s first corporate SOL whale — and could kick off “Solana Season” for institutions.