Web3 gaming isn’t just for degens and Discord servers anymore — it just landed on the White House lawn.
Gala Games has officially partnered with the White House to launch a blockchain-powered gaming experience at the 2025 Easter Egg Hunt, marking one of the biggest mainstream crossovers Web3 has seen so far.
The result?
This wasn’t just a cute seasonal collab — it was GameFi’s first big test with the general public.
Here’s what made the event different: players didn’t need a crypto wallet to participate.
Instead of asking grandma to install MetaMask, the game let anyone jump right in, hunt for virtual eggs, and score digital collectibles. Simple. Playable. Fun.
Sure, a White House Easter game sounds wholesome — but it also signals Web3’s move into the mainstream.
“Seamless blockchain experiences with no transaction fees and no wallet barriers — that’s the future of Web3 gaming,”
— Jack O'Holleran, Gala Games
The data backs him up. With 100,000 new users onboarded through one event, the potential for blockchain gaming to attract non-crypto audiences is real.
But here’s the catch: one-off collabs won’t cut it.
GameFi needs more strategic partnerships like this to become part of everyday culture, not just hype cycles.
The success of the Easter Egg Hunt raises some bigger questions:
The answer may depend on whether more institutions follow the White House’s lead.
This might be Web3 gaming’s breakout moment — if the industry can keep the momentum going.
Have questions or want to collaborate? Reach us at: info@ath.live