Burnout culture is out. Purpose, flexibility, and mental health are in — and if your company doesn’t get it, they’re already gone.
It’s 2025. Your job title? Mid. That six-figure salary? Cute, but is it soul-fulfilling?
Gen Z and Millennials (aka the 18–34 power bloc) aren’t here to beg for promotions — they’re here to design lives that actually make sense. According to the 2025 Randstad Workmonitor, over half would quit a job that messes with their mental health or personal life. Even if it pays well. Even if it's “secure.”
The career ladder? Burned. We’re building something better.
No more working through breakdowns for a corner office and a dry fruit basket.
“If it doesn’t align with who I am, I’m out.” – basically everyone under 30
Brand prestige? Meh. These generations are choosing ethics over optics.
Show them your ESG receipts — or they’ll swipe left on your offer letter.
Work-life balance isn’t enough. They want work-life autonomy.
Freedom is the new currency. And fulfillment is worth more than a bonus.
The boss isn’t the center of the universe anymore — the employee is.
Young talent is calling the shots:
Forget “quiet quitting.” This is intentional living.
Gen Z and Millennials are not waiting for permission to have better lives. They’re demanding transparency. They’re rewriting job culture. And the companies that don’t listen? Dead brands walking.
Have questions or want to collaborate? Reach us at: info@ath.live