📢 Google Is Tightening Crypto Ad Rules in Europe — Here’s What You Need to Know

Starting April 23, 2025, Google will roll out stricter rules for cryptocurrency advertising in Europe — and it’s all about compliance with the EU’s new MiCA regulation.

🔐 New Requirements for Crypto Ads in the EU

To run crypto ads in Europe, you’ll need to:

• ✅ Get licensed as a Crypto-Asset Service Provider (CASP) under the MiCA framework
• ✅ Follow all local regulations in your target country
• ✅ Be certified by Google to advertise

No license, no ad — even if you’re just a wallet or educational crypto platform.

🌍 Which Countries Are Affected?

The new policy covers most of the EU, including:

🇫🇷 France | 🇩🇪 Germany | 🇪🇸 Spain | 🇮🇹 Italy | 🇸🇪 Sweden | 🇳🇱 Netherlands | 🇵🇱 Poland
… and 20+ others.

If you’re advertising to any of these markets, you must comply.

⏳ Transition Periods for Some Countries

Google will allow temporary grace periods for countries that previously had accepted national licenses:

• 🇫🇮 Finland: until June 30, 2025
• 🇫🇷 France: until June 30, 2026
• 🇩🇪 Germany: until December 30, 2025

After that — only MiCA licenses will be valid for advertising crypto in the EU.

⚠️ Enforcement: You Get a Warning First

If you violate the new rules:

• You’ll get a warning, not an instant ban
• You have 7+ days to fix the issue before your account gets suspended
• After that — your ads go dark

🔍 Why Is Google Doing This?

According to Google (and the EU), this is about:

• 🛡️ Investor protection
• 💸 Filtering out scams and grey-area players
• 🧾 Making the crypto industry more transparent and regulated

Bitget’s legal chief, Hon Ng, says it’ll help stop shady ICOs and build trust in the market.

⚖️ But Not Everyone’s Happy About It

Critics point out:

• 💥 Small crypto companies may struggle to meet MiCA’s capital requirements (€15K–150K)
• 🧱 This could favor big players and push out startups
• 🎯 Some believe the move is more about protecting Google’s legal liability than actual users

As always, regulation helps some and hurts others — and the market’s response is mixed.

🌐 Global Context: Google’s Not New to This

Earlier in March 2025, Google:

• 🔒 Restricted ads from 17 unregistered exchanges in South Korea
• ✅ Continued allowing ads in the UAE — but only for companies with a local license

Google is clearly pushing for global ad policy alignment with local regulation — and Europe’s next.

💳 Meanwhile: Binance Adds Google Pay + Apple Pay

In related news, on April 7, Binance integrated Google Pay and Apple Pay via Worldpay.
So while advertising is getting stricter, onboarding is getting smoother — a reminder that crypto and TradFi are still colliding in real-time.

🚀 TL;DR: Google Ads + Crypto = Regulated Future

• New rules kick in April 23, 2025
• To advertise in the EU, you need a MiCA license + Google certification
• Some countries get grace periods, others go straight into enforcement
• The goal: cut fraud, raise trust — but small players may feel the squeeze

If you’re running crypto ads in Europe — it’s time to get compliant or get cut.