From dangling off a Hermès bag to moonwalking up Solana charts, Labubu is no longer just a designer toy. It’s now a blockchain meme coin movement, blending K-pop, streetwear, and crypto culture into one chaotic flex.
But can a fashion-forward toy really survive as a coin? Let’s unpack the Labubu-verse.
Originally born in the mind of Hong Kong artist Kasing Lung, Labubu debuted as one of “The Monsters” in a myth-inspired picture book series. Fast forward: Chinese collectible giant Pop Mart turned the creature into a designer toy line.
The real pop came in 2024, when BLACKPINK's Lisa flaunted a Labubu charm on her luxury bags. Overnight? Labubu morphed from niche vinyl to a must-have fashion flex—spotted on Hermès, Miu Miu, and every fashion-forward WeChat thread.
In October 2024, Labubu hit crypto’s main stage: a meme coin on Solana. The token, LABUBU, exploded 40x in value in just two weeks and raised a wild 42 million.
🧼 Clean launch? Check. 📱 Memeable brand? Check. 🐧 Pudgy Penguins-style crossover energy? Double check.
Binance called it a case study in branding x blockchain. And they’re not wrong — LABUBU is riding the same Web3/IP wave as Pudgy Penguins, who went from JPEGs to Walmart toy aisles.
Rena Shah (Trust Machines) puts it best: tokens like LABUBU aren’t just finance — they’re culture objects. When a collectible gets immortalized on-chain, IP becomes programmable, and the community becomes co-owners.
We’re not just trading tokens — we’re trading stories.
After peaking at nearly 50M in market cap, LABUBU fell back to 22M. Why?
Like many meme coins, it risks being hype with no heartbeat.
If LABUBU wants to avoid rug-pull purgatory, it needs more than vibes.
Unlike VC-backed pump coins, LABUBU had a fair launch, no insider advantage, and organic fandom from toy lovers and K-pop stans alike. It’s simple, sharable, and weirdly lovable — the perfect meme storm.
Some crypto thinkers argue the real move is to inscribe Labubu on Bitcoin using Ordinals. That means turning Labubu into a permanent digital collectible on the most secure chain around.
From vinyl shelf to NFT to Ordinal? That’s the full cultural evolution.
Labubu is more than a toy or a token — it’s a case study in what happens when memes, fashion, and crypto collide.
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