🇫🇷 From French Web3 Fintech to European Payment Rail

Lyzi started as a Tezos-powered French fintech and now looks suspiciously like tomorrow’s European payment infrastructure. After raising €1.3 million earlier this year, the company focused on a simple but ambitious idea: make crypto payments work like card payments — only faster, more flexible, and globally native.

Built on the Tezos blockchain, Lyzi offers an app and merchant tools that plug directly into existing payment terminals. Under the hood, crypto is used; on the surface, merchants still see clean euro settlements.

The result is a familiar pattern in fintech history: start as a niche Web3 tool, end up as a quiet layer inside mainstream financial plumbing.

🏎️ Porsche and Lamborghini Start Taking Bitcoin at the Dealership

Two flagship luxury dealerships — Porsche Centre Montpellier and Lamborghini Bordeaux — are now accepting cryptocurrency payments via Lyzi. Clients can buy supercars using:

• Bitcoin (BTC)
• Tezos (XTZ/tez)
• Stablecoins like EURC and USDC
• and 80+ other digital assets

Lyzi handles instant conversion to euros, insulating dealerships from crypto volatility while keeping the user experience essentially “wallet-to-terminal, tap-and-go.”

For Porsche Centre Montpellier director Jean-Pierre Launay, it’s about aligning payments with the product:

“With Lyzi, we combine innovation, performance, and simplicity. We wanted to offer our customers a purchasing experience that meets their standards while integrating new financial practices.”

Lamborghini Bordeaux director Thomas Hecquet frames it as a service upgrade:

“For a clientele that values both Italian craftsmanship and digital innovation, accepting cryptocurrency is simply another expression of exceptional service and exclusive access to the extraordinary.”

💶 Why Luxury Cars Are Early to Adopt Crypto Payments

Analysts from ATH.live point out that luxury automotive retail often leads in alternative payment adoption. The economics are simple:

• High transaction value: €200,000+ vehicles justify shaving friction off settlement.
• International customer base: wealthy clients fly in from everywhere; traditional banking doesn’t.
• Need for fast settlement: dealers want speed, not week-long bank dramas.
• Tech-savvy buyers: the same clients trading crypto are the ones shopping for supercars.

As one ATH.live senior market researcher puts it:

“If you want to see where crypto payments make real economic sense, look at high-ticket industries. For dealerships selling €200,000+ vehicles, crypto reduces friction, accelerates settlement, and provides a service premium customers actually request. Lyzi’s integrations at Porsche and Lamborghini are economically rational — not cosmetic.”

In other words, this isn’t a marketing stunt. It’s payment infrastructure where the math works.

🌍 Doctors of the World Tests Humanitarian Crypto Donations

At the other end of the spectrum from supercars is humanitarian aid — and Lyzi is there too.

Médecins du Monde (Doctors of the World) has partnered with Lyzi to launch one of Europe’s first crypto donation platforms. Supporters can now send digital assets directly to:

• ~400 humanitarian missions
• in 80+ countries worldwide

Guillaume Cotillard, Director of Communication and Development at Doctors of the World, explains the move:

“With the crypto market now regulated within the EU, we decided to launch this experiment to understand the funding potential for the coming years. Our approach respects the ethical framework defined in our funding charter.”

ATH.live analysts call humanitarian crypto donations a “sleeping giant.”

“Nonprofits increasingly need diversified, censorship-resistant funding channels. Crypto donations unlock access to younger donors, international supporters, and funds that move more efficiently across borders. This experiment by Doctors of the World could become a template for NGOs across Europe.”

As EU regulation under MiCA advances, humanitarian organizations may become unexpected early adopters of crypto rails — especially for cross-border transfers that traditional banking still handles slowly and expensively.

🧱 Why Tezos? Regulated-Friendly, Energy-Efficient Rails

Lyzi runs on Tezos, a blockchain with a reputation for:

• Energy efficiency
• On-chain governance and upgradeability
• Predictable, low fees

David Relkin, Head of DeFi at Nomadic Labs, sums up the choice:

“By building on Tezos, Lyzi ensures users benefit from rapid settlement and best-in-class security — essential attributes for any modern payment infrastructure.”

ATH.live analysts add that Tezos hits a rare sweet spot:

• It offers regulatory comfort in the EU environment.
• It avoids the reputational baggage of high-energy chains.
• It’s technically suited for institutional-grade payment applications.

For payment platforms that want to sit inside regulated financial stacks, Tezos is strategically well-positioned.

🧬 Scaling Across Europe: From POS Terminals to Web3 Infrastructure

Since its fundraising in April, Lyzi has quietly gone from “interesting fintech” to “everywhere in the background.”

• 1,000,000+ connected payment terminals
• Partnerships with brands like Smeg, Société des Bains de Mer de Monaco, and S.T. Dupont
• Adoption across 800,000+ retail points of sale

CEO Damien Patureaux frames it simply:

“Crypto payments are no longer a trend but a reality. We’re making crypto transactions as simple as card payments while opening new possibilities for global giving.”

From ATH.live’s macro view:

“Lyzi represents a new category of Web3 fintech — crypto payments built not for speculation, but for regulated, everyday commerce.”

The company plans to accelerate international deployment through 2026, aiming to become Europe’s leading crypto payment infrastructure provider for both retail and nonprofit sectors.

🧠 ATH.LIVE Editorial Take

Lyzi’s latest integrations are more than shiny headlines about buying Lamborghinis with bitcoin. They’re early proof that crypto rails can live inside fully regulated European infrastructure — from luxury showrooms to humanitarian missions.

ATH.live analysts argue that 2026 will be the year crypto payment infrastructure becomes a competitive advantage for businesses and nonprofits that want:

• faster settlement,
• global reach,
• and access to younger, Web3-native customers and donors.

The punchline is simple: Crypto payments stop being a gimmick when they start solving real-world frictions. Lyzi is positioning itself exactly at that intersection.

ℹ️ About Lyzi

Founded in 2022, Lyzi provides secure, user-friendly crypto payment solutions now integrated into more than 800,000 points of sale. The platform bridges merchants with Web3 tools and simplifies digital asset transactions. More at lyzi.io.

ℹ️ About Tezos

Tezos is an open-source, energy-efficient, institutional-grade blockchain designed for scalable decentralized applications, long-term governance, and secure smart contracts. More at tezos.com.