Newcastle United Signs Multi-Year Partnership with Crypto Exchange BYDFi

Wed Aug 27 2025
Newcastle United partners with global crypto exchange BYDFi in a multi-year deal to drive international growth, fan engagement, and digital finance adoption.

Newcastle United x BYDFi: Crypto Meets the Premier League

Magpies go global with a multi-year crypto exchange deal


Quick Hits

  • 🤝 Multi-year deal: Newcastle United + BYDFi
  • 🌍 Goal: accelerate global fan engagement, esp. Asia-Pacific
  • 📺 Stats: 2nd biggest TV audience in Europe, 5th in APAC
  • 📈 BYDFi: 1M+ users, 190 countries, founded 2020
  • 💳 Rewards: fans get digital finance tools + new experiences

⚫ Magpies Level Up Off the Pitch

Newcastle United is officially linking arms with BYDFi, a global crypto exchange, in a multi-year partnership that screams ambition. The club calls it their Official Cryptocurrency Exchange Partner move — one that aims to fuse football fandom with digital finance, and tap into NUFC’s skyrocketing global audience.

Peter Silverstone, NUFC’s Chief Commercial Officer, broke it down:

  • Since 21/22, Newcastle’s broadcast reach = #2 in Europe.
  • In APAC, they’re already #5 in Premier League TV audience.
  • On social? They were the fastest-growing EPL club last season.

The growth is real — and crypto wants in.


🟣 What BYDFi Gets

BYDFi isn’t just renting ad space. The exchange wants to embed itself into NUFC fandom:

  • Digital activations, rewards, new fan experiences.
  • A stage to push its mission: “BUIDL Your Dream Finance”.
  • A global showcase for its 1M+ user platform with full-suite crypto trading (spot, derivatives, copy trading) and a big emphasis on compliance, education, and community-building.

Michael Hung, BYDFi’s Co-founder & CEO, dropped the vision:

“Lasting success — on the pitch or in finance — comes from doing the right things, repeatedly. Partnering with one of Europe’s biggest clubs shows our ambition to keep growing and reaching new audiences.”


🌍 Bigger Picture: The Crypto x Football Wave

This isn’t just another sponsor logo on the kit. The NUFC x BYDFi collab is part of the crypto-football convergence:

  • PSG pioneered fan tokens.
  • Man City locked in OKX.
  • Now, Newcastle’s betting on BYDFi to supercharge global fan engagement.

For the Magpies, it’s about international expansion and digital relevance. For BYDFi, it’s credibility + visibility in a world where compliance-first platforms are the ones who’ll survive.


🏁 TL;DR

Newcastle United just signed a multi-year deal with BYDFi, making the exchange their official crypto partner.

  • NUFC gains a global fintech ally to fuel fan engagement.
  • BYDFi gets access to one of the fastest-growing fanbases in football.
  • Together, they’re fusing football culture with digital finance at scale.

This is crypto’s play for mainstream loyalty — and Newcastle just gave it a home at St James’ Park.

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