Magpies go global with a multi-year crypto exchange deal
⚡ Quick Hits
Newcastle United is officially linking arms with BYDFi, a global crypto exchange, in a multi-year partnership that screams ambition. The club calls it their “Official Cryptocurrency Exchange Partner” move — one that aims to fuse football fandom with digital finance, and tap into NUFC’s skyrocketing global audience.
Peter Silverstone, NUFC’s Chief Commercial Officer, broke it down:
The growth is real — and crypto wants in.
BYDFi isn’t just renting ad space. The exchange wants to embed itself into NUFC fandom:
Michael Hung, BYDFi’s Co-founder & CEO, dropped the vision:
“Lasting success — on the pitch or in finance — comes from doing the right things, repeatedly. Partnering with one of Europe’s biggest clubs shows our ambition to keep growing and reaching new audiences.”
This isn’t just another sponsor logo on the kit. The NUFC x BYDFi collab is part of the crypto-football convergence:
For the Magpies, it’s about international expansion and digital relevance. For BYDFi, it’s credibility + visibility in a world where compliance-first platforms are the ones who’ll survive.
Newcastle United just signed a multi-year deal with BYDFi, making the exchange their official crypto partner.
This is crypto’s play for mainstream loyalty — and Newcastle just gave it a home at St James’ Park.
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