🧬 Prenetics Pivots to Bitcoin: Healthcare Meets Hard Money

The first healthcare company to go full Bitcoin treasury — with a former OKEx exec on board.

Prenetics Global (NASDAQ: PRE), a health-tech firm backed by David Beckham, just became the first in its industry to bet big on Bitcoin — acquiring 187.42 BTC (worth 20M) and adding former OKEx COO Andy Cheung to its board. Healthcare is getting a crypto upgrade.

🏥 Why a Healthcare Firm Is Buying Bitcoin

Prenetics isn’t playing it safe.

The company’s board has approved a bold plan to allocate the majority of its 117M balance sheet into Bitcoin — a move inspired by MicroStrategy and Metaplanet.

But this isn’t just “buy and hold.” Prenetics is planning:

• 📈 Yield strategies
• 🔁 Lending and derivatives
• 🤝 Institutional partnerships

CEO Danny Yeung said it best:

“We’re at the dawn of a new era where genomics, personalized medicine, and digital assets intersect.”

🧠 Adding Firepower: Former OKEx COO Joins the Board

To pull this off, they’ve tapped Andy Cheung, ex-COO of OKEx, one of the largest crypto exchanges in the world. He’s managed billions in crypto trades and is bringing deep operational crypto experience to the table.

His mission? Build a dynamic crypto treasury, not just another cold wallet.

🏃 Beckham Connection and the Sports-Crypto Crossover

While David Beckham isn’t directly involved in the Bitcoin plan, his backing helps give the company cultural weight.

And they’re not alone:

• ⚽ A top French football club also launched a Bitcoin treasury
• 📣 Crypto and sports are becoming inseparable

Prenetics sits right at the center of that Venn diagram.

💸 Crypto Payments Are Coming to IM8 and CircleDNA

Prenetics isn’t stopping with treasury moves.

They’re rolling out crypto payments for consumers:

• 🧬 CircleDNA
• 💊 IM8 Health (now serving 55,000+ customers)

The plan? Let customers pay in crypto, while the company earns in BTC, creating a closed-loop Bitcoin economy.

📊 Financials to Back the Vision

Prenetics is debt-free, sitting on 66M in cash, and forecasting 80–100M revenue in 2025. Their rapid growth in consumer health gives them a strong base to take calculated risks.

Plus, crypto insiders like:

• Tracy Hoyos Lopez (Bitcoin advocacy)
• Raphael Strauch (Founder of TOKEN2049)

...are backing the strategy.

🧭 TL;DR

🏥 Prenetics bought 20M of BTC and plans to go deeper 🧠 They added OKEx’s former COO to lead the charge 💸 They’ll soon accept crypto payments for genomics and wellness products 📈 Their treasury plan includes yield, lending, and derivatives 📣 They want to lead Bitcoin adoption in healthcare

Bitcoin meets personalized medicine — and this might be the model every Web3-native company copies next.