PSG Confirms Bitcoin Treasury Strategy at Bitcoin 2025

⚽ PSG Adds Bitcoin to Its Treasury — Football Just Went Full Crypto

Paris Saint-Germain (PSG) isn’t just a football powerhouse. It’s now the first elite sports club to publicly hold Bitcoin.

“This is about what’s next — and Bitcoin is that.” — Pär Helgosson, Head of PSG Labs

💼 Why This Changes Everything

PSG has:

• 🏆 550M+ global fans
• 📊 80% under 34 — aka crypto-native
• 🧠 A tech arm (PSG Labs) launching Web3 startups

Adding BTC to the balance sheet? That’s not sponsorship. That’s skin in the game.

Bitcoin isn’t a sponsorship deal. It’s a treasury strategy.

🔥 Football x Crypto = The Power Combo

• ⚽ Football accounts for 43% of all crypto sponsorships
• 📈 Sports + Web3 deals are up 64% YoY
• 🇪🇺 44% of all deals happen in Europe’s top 5 leagues

Forget FTX patches on jerseys. We’re talking Bitcoin in the books.

“All the crypto growth is in football. Not the U.S. — yet.” — Matt House, SportQuake

🧪 PSG Labs = The Startup Gateway to 550M Fans

Launched in 2024, PSG Labs helps Web3 builders go global with:

• 🚀 Go-to-market firepower
• 🌍 Instant access to massive fan communities
• 🪙 Token listings and IRL brand support

This summer? They’re bringing it to Melrose Ave, LA during PSG’s Club World Cup tour.

“It’s easier to build a product than a fanbase. We have 550 million users — come build with us.”

🏆 From Champions League Final to Crypto Leadership

PSG is:

• 🇫🇷 Ligue 1 Champion
• 🏟️ Playing the Champions League Final next week
• 💸 Now — a Bitcoin treasury holder

Forget the memes. FLOKI isn’t the only club repping crypto anymore.

PSG just became the first-mover in Bitcoin as treasury strategy.

🏦 Corporate Bitcoin Adoption Is Getting Real

• ETFs made it normal
• Trump’s pro-Bitcoin policies gave it tailwind
• Europe? Now it’s racing ahead

“Bitcoin isn’t a speculative bet anymore. It’s the new gold standard for balance sheets.” — Dom Harz, Build on Bitcoin

🧠 TL;DR: PSG Buys Bitcoin — and the Game Just Changed

• ⚽ PSG is the first top-tier football club to hold BTC
• 🧠 Announcement made at Bitcoin 2025 by PSG Labs
• 💼 BTC now part of PSG’s treasury strategy
• 🌍 550M+ fans = cultural force for Bitcoin adoption
• 🔥 Football is leading crypto's global expansion — not Silicon Valley

Bitcoin is now a team sport. And PSG just scored the first goal.