🛍️ Thesis Acquires Lolli to Make Bitcoin Rewards Go Global

Thesis just bought Lolli — and with it, the future of Bitcoin rewards just leveled up.

Led by Bitcoin-native builder Matt Luongo (Fold, Mezo, tBTC), Thesis is absorbing Lolli’s massive rewards engine to build a global BTC cashback empire — powered by shopping, gaming, and everyday spending.

It’s not just about stacking sats. It’s about building the on-ramp to a sovereign financial future — one gift card at a time.

👑 New Leadership, Same Mission

At the helm? Matt Luongo, CEO of Thesis and co-founder of Fold.

• Built Fold into a public Bitcoin financial services company
• Turned everyday spending into Bitcoin onboarding
• Now leading Lolli’s next phase: fun-first, user-focused, global rewards

“Bitcoin adoption doesn’t start in cold storage — it starts at checkout,” says Luongo. “We’re making Bitcoin spendable, earnable, and global.”

🎮 What’s Coming to Lolli?

Lolli’s about to get major upgrades:

• 🕹️ New Arcade & Daily Stack: More games, quests, and rewards
• 🌍 Global Expansion: Going international with new merchant partners
• 🪙 Instant Payouts: Faster Bitcoin redemptions — coming soon
• 🎁 Gift Card Marketplace: Bigger brand list, Fold integration, global reach
• 🧩 Lolli Market: High-cashback shopping + integrated crypto rails

It’s Lolli 2.0 — built for a world beyond the U.S.

🔗 Fold + Lolli = Bitcoin Consumer Stack

This deal connects two missing pieces:

• Fold = financial services
• Lolli = rewards engine

Together, they form a complete loop: earn, spend, repeat — all in Bitcoin.

Backed by Thesis’ infrastructure, the result is a smooth, scalable system that gives users:

• 💰 More ways to earn BTC
• 🛒 More places to spend it
• 🔐 More control over their money

🧱 Building Infrastructure That Can Scale

To make this real, Thesis will rebuild Lolli’s backend:

• 🌐 More robust architecture
• 🚀 Ready for international scale
• 🧩 Modular integrations with other Thesis projects (Mezo, tBTC, etc.)

This isn’t just cosmetic. It’s Bitcoin UX done right — from protocol to payout.

🧠 Why It Matters

Lolli has:

• 600,000+ users
• 20M+ in Bitcoin rewards distributed
• 50,000+ merchants
• 1,000+ mobile games

Now, with Thesis behind it, Lolli isn’t just a cashback app. It’s Bitcoin’s retail Trojan horse — onboarding the next million users via dopamine and discounts.

⚡ TL;DR

• 🛍️ Thesis has acquired Lolli, the top Bitcoin rewards platform
• 👑 Matt Luongo (Fold) now leads Lolli’s next chapter
• 🎮 Major upgrades incoming: new games, instant payouts, global rollout
• 🔗 Fold + Lolli = Bitcoin consumer finance ecosystem
• 🚀 Goal: onboard the world to Bitcoin via shopping, gaming, and cashback

Bitcoin doesn’t need better charts. It needs better reasons to earn it. This is how adoption wins.