TON Foundation Appoints Martin Masser as Head of Growth to Scale Web3 Across Telegram’s 900M Users

🚀 TON Just Hired Its Growth Hacker — And He’s Coming for Telegram’s Billions

The TON Foundation has officially named Martin Masser as Head of Growth, tasking him with one mission: turn Telegram into Web3’s front door.

From sticker NFTs to RWA tokens, TON’s Web3 invasion is happening — and now it has a general.

🤝 Why This Hire Matters: Telegram + TON = Mass Adoption Onboarding Machine

Telegram is already used by 900M people. TON is already embedded into Telegram Wallets, Stars, and Mini Apps. Now? It’s time to scale the hell out of it.

Masser’s job:

• Get users into TON — without them even knowing it’s crypto
• Turn TMAs (Telegram Mini Apps) into the App Store of Web3
• Onboard developers, creators, and ad revenue into a single onchain economy

Think frictionless. Think invisible crypto. Think mass-market by design.

👤 Who Is Martin Masser?

He’s not some outsider parachuting in. He scaled STON.fi — the leading DEX on TON — from 8M to 350M TVL.

• 🧱 Proven DeFi builder
• 🌍 Global speaker at TON Gateway, Web3 Summit, Zebu Live
• 🎯 Deep roots in the TON ecosystem and community

Now he’s trading product roadmaps for ecosystem-scale growth playbooks.

🧩 What’s the Actual Game Plan?

Masser’s strategy isn’t hype — it’s infrastructure:

• 🪙 Grow Telegram Mini Apps with dev incentives & grants
• 🌟 Push Telegram Stars as native tipping + micro-economy layer
• 📣 Bring ad revenue to Telegram-native projects
• 🛠 Support builders with tools, funding, and visibility
• 🌐 Focus on key markets: US, EU, LATAM

This isn’t about wallet downloads — it’s about onboarding users without crypto friction.

📈 Why Now?

TON’s metrics are heating up:

• 🔥 Explosive growth in Mini App usage
• 💬 Integration with Telegram Wallet + Stars
• 🛠 Dev activity at ATHs

This is TON’s breakout phase — and Masser’s job is to push it from crypto-native to Web2 scale.

As TON Foundation CEO Max Crown puts it:

“Martin turns vision into traction. Now we go mainstream.”

🧠 TL;DR: TON Hires Martin Masser to Build Web3 at Telegram Scale

• 🧠 Martin Masser appointed Head of Growth at TON Foundation
• 📲 Strategy: grow Mini Apps, Stars, ad revenue, and no-wallet crypto UX
• 💸 Built STON.fi from 8M to 350M TVL — now scaling TON ecosystem
• 🚀 TON is baked into Telegram — this is Web3 with zero friction
• 🌍 Focus: U.S., Europe, and global mass-market onboarding

Lesson: Telegram already has the audience. Now it has the growth architect to bring Web3 to everyone — without them even noticing.

Crypto isn’t going viral. It’s going invisible — and that’s how you win.