*� Max Crown’s Plan to Make Blockchain Disappear

TON’s new CEO doesn’t want you to think about Web3. He wants it to just work.

👤 Who Is Max Crown?

In April 2025, Max Crown, co-founder of MoonPay, stepped in as CEO of the TON Foundation — the core organization behind Toncoin and Telegram’s growing Web3 ecosystem.

But Max isn’t your typical crypto exec. His mission? To make blockchain invisible. He wants users to stop thinking about Web3—and just use it, like email or Google Maps.

He’s already taken over Twitter (aka X), dropped ecosystem updates, rebranded core projects, and kicked off new community initiatives.

Let’s break down what Max is building — and why his vision matters.

⚙️ CEO vs. President — Who Runs the Show?

TON has both a CEO (Max) and a President. Max handles daily operations, product, and partnerships. The President works on long-term strategy with the board.

🧠 Big decisions? They’re made together — no power plays, just strategy.

🌀 Rebranding the TON Ecosystem

TON Community → TON Community (for people) TON Society → Toncoin (the token)

Why the switch?

“Clarity,” says Max. “We needed labels that actually make sense.”

The goal is to make the TON ecosystem feel simple and familiar — not like some cryptic tech club.

🐦 Why He’s All Over X (Twitter)

Max is everywhere on X. That’s not by accident:

“It’s where the real-time crypto convo happens,” he says.

His posts keep the community looped in and give TON a face and a voice. That’s rare in crypto leadership.

💳 From MoonPay to TON

Before TON, Max co-founded MoonPay, a platform that lets you buy crypto with a credit card.

His key insight? On/off ramps are critical. If it’s hard to buy or sell crypto, people will bounce.

That philosophy now drives TON’s push to improve fiat access and liquidity — especially in underserved regions.

🔧 Building for Real-World Users

Max doesn’t want people to learn crypto — he wants them to use it.

🛠️ His favorite tools:

• Mini-apps that integrate into Telegram
• Hackathon-born DeFi that feels seamless

TON’s magic is in the background. The best apps? They just work. No friction. No jargon. No MetaMask tutorials.

🚀 What’s Next for TON?

Max is ramping up offline hackathons, expanding fiat access, and funding community builders. Everything points toward one thing:

A Web3 future where users don’t even realize they’re using blockchain.

And that’s kind of the point.

TL;DR

• Max Crown is the new CEO of TON Foundation — ex-MoonPay, pro-user experience
• He’s leading a push to simplify Web3 so much, it becomes invisible
• Rebranded key parts of the ecosystem for clarity
• Active on X to stay connected and build in public
• Focused on improving fiat access, real-world mini-apps, and seamless crypto UX

Max doesn’t want users to think about blockchain — he wants them to use it without knowing it.