In a space where “you’re on your own” is the default, Trust Wallet is betting on human help to keep self-custody safe.
For most people, crypto’s “self-custody” comes with a warning label: no support, no safety net. Trust Wallet is flipping that script — making customer support a core part of its infrastructure, not an afterthought.
They’re doing it by:
Trust Wallet’s AI chatbot handles tens of thousands of conversations each month, solving quick fixes and guiding users 24/7. But when scams or complex recovery cases hit, humans step in — trained agents who can work across ecosystems, liaise with exchanges, and actually get results.
In a Web3 world often accused of abandoning users, this hybrid AI + human model is a competitive moat. It reduces churn, builds loyalty, and encourages hesitant newcomers to try self-custody — knowing there’s help if things go wrong.
“Support isn’t a feature. It’s infrastructure.” — Trust Wallet team
As crypto adoption scales, platforms that prioritize both tech and people will lead the next wave of on-chain finance. Trust Wallet’s model could set the standard for secure, user-friendly self-custody — without sacrificing decentralization.
Have questions or want to collaborate? Reach us at: info@ath.live