558M Bet on Telegram’s Blockchain: Verb Technology Morphs Into TON Strategy Co.

Web2 is dead. Long live TON. One public company just put its entire balance sheet behind Toncoin — and walked away from livestreaming forever.

💥 Quick Hits

• 💰 558M PIPE raise — all in on Toncoin
• 🏦 First public company to create a TON treasury
• 🔄 Full rebrand: Verb Technology → TON Strategy Co.
• 🧠 Strategic pivot from Web2 SaaS → Web3 infrastructure
• 📱 Tapping into Telegram’s 900M user base

🧨 A Full-Blown Reinvention — from SaaS to Satoshi Vibes

Remember Verb Technology? The SaaS video-commerce startup?

It’s gone.

On August 5, the company raised 558 million in a private PIPE round and dropped the mic: every dollar is being converted into Toncoin, the native token of The Open Network (TON) — Telegram’s fast-growing blockchain.

The company is also changing its name to TON Strategy Co.

And just like that, the world got its first publicly traded Toncoin treasury.

“We are now a TON-native public company,” — TON Strategy Co.

Sound familiar? Think MicroStrategy → Bitcoin. Now it’s TON Strategy → Toncoin.

🧠 Why TON? Why Now?

Because Telegram is quietly building the most adoption-ready blockchain in the world.

• Over 900M users at its fingertips
• Native wallets, games, dApps on the rise
• TVL > 700M and climbing
• Institutional curiosity → turning into capital flow

TON isn’t just another chain. It’s becoming Web3’s consumer layer, and TON Strategy Co. wants front-row seats.

“Our capital will serve the TON ecosystem in its next growth phase,” — Company statement

🪙 The First Public Treasury on TON

Let’s be clear: no other public company has done this before.

TON Strategy Co. just:

• Raised half a billion in private equity
• Converted it 100% into Toncoin
• Killed its old product line
• Rebuilt its entire brand around decentralized finance

This isn’t just “adding crypto to the balance sheet.” This is a spiritual rebirth via blockchain.

And it’s not a crypto-native firm doing it — it’s an ex-Web2 player with something to prove.

🧱 What Comes Next?

TON Strategy Co. isn’t just going to sit on Toncoin. They’re building.

Expect:

• 💸 Funding infrastructure for TON-native projects
• 🧑‍💻 Validator nodes and network operations
• 🛠️ Grants for developers building on TON
• 🗳️ Participation in on-chain governance

They’ve wiped the old app suite. No more livestream shopping. No more SaaS dashboards. Just Toncoin, TON grants, and decentralized asset strategies.

“This isn’t just a treasury play — it’s a total realignment of our mission, culture, and balance sheet.”

📉 Why It’s a Big Deal (Even If You Don’t Hold TON)

This is how institutions inch into crypto:

• First it was Bitcoin (MicroStrategy)
• Then Ethereum (ETFs, DeFi LPs)
• Now — Toncoin, via a publicly traded entity

Expect other firms — especially those watching Telegram’s explosion — to follow this blueprint.

Family offices, sovereign wealth funds, and hedge funds are all watching the TON experiment unfold.

If it works? This will be page one of the playbook.

TL;DR

• 💰 Verb Technology raised 558M in a PIPE round
• 🪙 Converted 100% into Toncoin — now called TON Strategy Co.
• 🏦 First publicly traded Toncoin treasury
• 📱 Betting on Telegram’s massive Web3 infrastructure play
• 🚀 Sets a precedent for institutional TON adoption — not just crypto-native